Brief
Wrapping up our fair season, as the fifth of the semester, the Final Spring Fair acts as the last chance for students to network with employers before summer. Although some print materials and signage exist for this event, the primary marketing, as with most of our events, is conducted digitally through various platforms and around campus.
Highlights
I chose to focus on this specific campaign as it was remarkably successful. This outcome was particularly significant given that it occurred close to finals and the event had previously underperformed. A better-paced posting schedule, consistent reminders, and a variety of platforms led to a significant improvement in student response
23,350 Impressions
(across Instagram, LinkedIn & Facebook)
(across Instagram, LinkedIn & Facebook)
1,350 Engagements
(across Instagram, LinkedIn & Facebook)
(across Instagram, LinkedIn & Facebook)
Digital Media Strategy
After analyzing past fair engagement data, I focused our digital outreach on the most effective platforms for reaching students on campus. Currently, our top platform is Instagram, followed by email reminders, our submission to the university-wide event calendar, and newsletters (reaching 48,000 students), and targeted emails sent by career liaisons to specific colleges in two waves closer to the event.